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<aside> 💡 Use mainly for market or competition insights you come across, be attentive but don’t spend dedicated time on your market before your problem, segment and key features are clarified and backed up with evidence.

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Key Trends

Technology trends

Regulatory trends

Societal and cultural trends

Socioeconomic trends

Industry forces

Suppliers & value chain / partners

Stakeholders

Competitors / New entrants

Substitute products & services: