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Make estimations of what kind of results you expect from your paid ads.
Change only: Total budget, Click Through Rate, Website conversion, Estimated Customer Lifetime Value. → all others will automatically change.
Check online benchmarks to see what kind of conversion you may expect from paid ads in your industry and your channel, and what kind of conversions you may expect for your website in your industry.
Aug ‘24: Facebook Average CPM (Cost Per 1,000 views) – €8.11. Average CPC (Cost Per Click) – €0.53. Average CPI (Cost Per Install) – €0,91. Average CPA (Cost Per Action) range – €7 – €50.
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