The problem

<aside> 💡 Use the wording of your customers.

</aside>

Costs in value

<aside> 💡 Such as time wasted / money spend / emotional effect

</aside>

Current alternatives and their disadvantages

How easy/hard is it to switch / try out your product?

Pitch able problem to solve:

<aside> 💡 Clearly stated problem. Present the status quo. 100% straightforward verifiable claims, no jargon.

</aside>

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