<aside> 💡 How you describe the startup to the customer. Write it from their point of view, and avoid unnecessary jargon or explanation how you build it. Focus on what do you promise them, what are the key problems that are fixed with your product? What makes you unique or different compared to competitors, and is a reason for the to choose you, or switch from alternatives?

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Proposition

How you’re different from competitors / moat

Pitch able solution:

<aside> 💡 [3 or 4 key functions that solve the stated problem. Phrase it from the perspective of the customer value.]

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