<aside> 💡 Showcase the size of the opportunity, why now, and who you do AND DON’T want to service. Since it’s never realistic, you can also make a best, worst and most likely estimation. You best estimate the market size bottom up. Meaning: estimating the lifetime spend on your product x people who could buy it. VCs want this SAM to be more than $1bln.
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See also Environment: competition, trends for market trends.
<aside> 💡 Describe who you’re including, who excluding, how this looks like in potential maximized revenue for your company. Add if you expect the market to change/grow and based on what.
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